27 Jan 2016

Attracting new members through The Boatyard

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The Metro Marine Modellers’ Boatyard was launched last year to make good quality used r/c sailboats available to potential new members.

The Boatyard sold seven boats and generated enough revenue to pay back the cash float from the club and continue purchasing inventory. Some of this income was from commissions on the sale of members’ boats; the rest was from the sale of boats donated to or purchased and refurbished by the Boatyard. So far, the Boatyard sales have generated two new memberships and two potential ones…

Based on the success of this membership-building initiative, the Boatyard will begin offering static and scale model boats and kits this year. As an added incentive, the club also decided to give one-year membership to non-members who make purchases from the Boatyard.

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